What is Strategic Planning?
Strategic planning may be characterized as a continuous process that enables an organization to determine where it
wants to go in the future and how it systematically wants to get there. When done properly, strategic planning
encompasses a careful examination of (1) the purpose(s) of the organization, (2) the environment in which it
operates, (3) what it hopes to accomplish, and (4) the resources available to achieve these goals. From this,
it then is possible to set out well-defined plans, activities, time lines, and budgets. A strategic plan typically
includes an evaluation component to determine how effective the organization has been in setting its directions and
whether any "mid-course" adjustments are necessary.
Generally, strategic planning encompasses both long-range planning as well
as strategic planning. Long-range planning usually precedes strategic planning
and describes what the organization should look like at the end of a three to
five year period. Strategic plan defines the business plan that will be used
to get there.
Why Should Your Organization Do Strategic Planning?
Why is planning so important for an organization? Planning is both an
outcome and a process. In fact, the process of planning is at least as
important as the plan itself.
Planning determines the focus -- where you are going -- and it outlines your
strategies for getting there. Planning ensures that the organization is
meeting a community need. Planning also helps you monitor your progress along
the way, determining how you are going to your goals. It strengthens your
accountability, declaring who is to do what, and provides a foundation for
Finally, planning positions your organization to maximize success.
What services are available?
I offer customized assistance to nonprofit organizations ranging from
facilitation at a board retreat to ongoing work with the organization's staff,
board and volunteer committees to assess perceptions and needs and provide
training to maximize collaboration, effectiveness and success.
Click here for more information on the strategic planning process.